Digital Advertising: New Rules for Paid Ads and Boosted Content
On September 23, 2026, Joint Ordinance SENACON/SEDIGI/SPDIGI No. 31 (“Ordinance”) was published, establishing transparency obligations for digital advertising and creating public repositories of paid advertisements and boosted content by internet application providers with more than one million monthly active users in Brazil.[1] Issued by the National Consumer Secretariat (“SENACON”), the National Secretariat for Digital Rights […]
Thales Lemos
Luiz Felipe Di Sessa
Pedro Guerra Costas Aragão De Carvalho
Technology
Marianno Carneiro da Cunha
Esther Flesch
