The rebranding movement has been gaining momentum in the Latin American legal market, reflecting the need for modernization, strategic positioning, and alignment with new growth ambitions. In a report by Latin Lawyer, marketing and business development leaders shared the behind-the-scenes details of these transformations and the challenges of consolidating stronger and more competitive brands.
Among the highlights is the participation of Tamy Tomita, our Director of Marketing and Business Development, who supported the firm’s brand evolution process. According to Tamy, consistent growth and expansion of practice areas made clear the need for an identity that more accurately reflected who the firm had become. Not just in name, but in culture, purpose, and long-term vision.