Intellectual Property

Non-traditional brands in F1: Creating an identity beyond the race

1 November 2024

This weekend, the Formula 1 Grand Prix takes place in São Paulo. For fans of motor racing, this is an iconic event not only for the race but for all the unique experiences it provides, such as the sound of the roar of the engines, the radio messages of the drivers, the colors and visual identity of the cars, the shape of the tracks, among many other characteristic elements of F1 races.

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This newsletter provides information about legal developments in Brazil to clients and members of Cescon, Barrieu, Flesch & Barreto Advogados. The content included herein is not meant to provide legal advice with respect to any specific matter. We do not undertake to update, supplement or modify the information contained herein.

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Non-traditional brands in F1: Creating an identity beyond the race

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